OVERVIEW
Tideland Material is a fictional studio created for this scaffold. Its sample release combined a new surface process with a small repair program.
A LAUNCH WITH A REASON
TL;DR AN INVENTED MATERIALS STUDIO TURNED A TECHNICAL RELEASE INTO A TIMELY STORY ABOUT REPAIR.
SOLUTION
We organized both elements around one question: what deserves a longer life? The media frame made the material process evidence for a broader, useful point.
RESULTS
SAMPLE OUTCOMES
ALL VALUES BELOW ARE FICTIONAL PLACEHOLDERS.
12SAMPLE BRIEFING NOTES
24FICTIONAL EDITORIAL REPLIES
5 DAYSPLACEHOLDER RESPONSE WINDOW
GALLERY
FOUR PROJECT FRAMES
