CASE/01

A PRACTICAL NEW CENTER

POSITIONINGCAMPAIGN

TL;DR A FICTIONAL HOME-GOODS LABEL REPLACED FIVE COMPETING STORIES WITH ONE USEFUL PUBLIC PROMISE.

OVERVIEW

Morrow Form is an invented product label used only for this layout. The placeholder brief asked for a clearer center before a seasonal introduction.

Studio portrait of a woman in a black sleeveless top

Clear turquoise water meeting a pale sandy shoreline

SOLUTION

We built an original sample position around everyday objects that reward attention. A compact message system connected product facts, editorial themes, and launch language.

Woman carrying a towel and beach bag across a palm-lined lawn

RESULTS

SAMPLE OUTCOMES

ALL VALUES BELOW ARE FICTIONAL PLACEHOLDERS.

3SAMPLE MESSAGE LEVELS

18%FICTIONAL LIFT IN RECALL

7 WEEKSPLACEHOLDER ROLL-OUT WINDOW

GALLERY

FOUR PROJECT FRAMES

Turquoise sea beneath a cloudy blue horizon

Woman standing at the edge of a calm tropical beach

Woman in white standing against a dark paneled wall

NEXT PROJECTA LAUNCH WITH A REASON